I wonder if it can work B2B too. Linkedin Groups can get fairly massive, but I've always found their engagement to be dubious at best. Might be worth a test.
Absolutely, Facebook is the largest and affinity-based which makes it attractive from an advertisers perspective, but LinkedIn groups are also attractive assets, depending on engagement, size, etc.
I wonder if it can work B2B too. Linkedin Groups can get fairly massive, but I've always found their engagement to be dubious at best. Might be worth a test.
Absolutely, Facebook is the largest and affinity-based which makes it attractive from an advertisers perspective, but LinkedIn groups are also attractive assets, depending on engagement, size, etc.